Stagwell (STGW) to Brief CMOs on Unprecedented Political Media Spending and the Untapped Power of Brand Fandom at Ad Week in New York
Lyft, McDonald’s, SambaTV, to join Assembly of Stagwell Agencies and National Stage Search Group AWNY
NEW YORK, September 30, 2022 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network designed to transform marketing, announced its second annual sponsorship of Advertising Week New York, the world’s largest annual gathering of marketing, media and technology leaders. Stagwell will host two panels on the Advertising Week stage in New York, sharing insider insight on the implications for brands of the explosion in political media spending and new insights from a new global survey of brand fandom.
Panels will feature experts from Stagwell’s flagship omnichannel media agency Assembly and a leading technology, content and culture company National Research Group (NRG):
- Buzz & Devotion: The fan economy that’s making the niche mainstream in today’s culture – Monday 17/10 @ 1:15 p.m.: Fan culture has a powerful impact on a brand’s rise to relevance, power and popularity. Informed by new original research, we will bring together brand experts from McDonald’s together with NRG explore avenues for brands to successfully build and activate a community of fans. Insights from NRG’s latest thought leadership research will be combined with lessons learned from the birthplace of fandom – sports and entertainment – to unlock powerful insights that will help brands connect and grow their most avid customers and consumers. more influential.
- Talk to me about politics: why every brand today needs a dose of political savvy– Thursday 10/20 at 1:15 p.m.: Politics is Q4 2022’s media story, and it’s never been more critical for all advertisers to know the rules of the game. Join Assembly, a global omnichannel media agency – with political strategy and media practice to one-of-a-kind comprehensive service – and experts from Lyft and Samba-TV for a discussion on the way forward for brands in a politically charged media environment and the convergence of political, advocacy and commercial advertising.
Also at Advertising Week New York:
In addition to staged programming, Stagwell is proud to partner with Brand Innovators to provide access to intimate thought leadership with top CMOs and agency experts. Register to follow with insights and other content from Advertising Week New York.
Stagwell is the challenger network designed to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, combining culture-shifting creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 specialists in more than 34 countries are united in one goal: to increase efficiency and improve business results for their clients. Join us on www.stagwellglobal.com.